Both the concept of beauty and its social role have changed
a lot throughout Western history, so it is difficult to define it.
What was initially associated with symptoms of health,
harmony and the expression of the divine in the human (for example, in Egypt it
was emphasized by delineating eyes and painting lips), later the whiteness of
the skin was linked to purity, and on the other hand to the carnal temptation,
the superficial and sinful, that stood out through the intense red of the
lipsticks and the blusher.
The definition of beauty has varied greatly over the
centuries, as well as customs in relation to the use of cosmetics to exalt
certain features, and although today there is still a wide variety of
interpretations, depending on the area of the world and its characteristics
cultural, it is somewhat imprudent to automatically associate them with banal
or superficial habits.
Everything in excess is bad, but in its right measure to
take care of one's own image is not necessarily vanity, in fact, healthy
self-perception is a key factor in personal well-being.
It is not something that can be measured objectively, but
when the self-esteem is strong, the quality of life goes up, we want to go out,
do things, see people, we feel happier.
In short, one's general well-being depends, not on one's
being or not being beautiful, but on one's feeling good about himself.
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Therein lies the importance of cosmetics, as they are a
resource, a tool that we can use to feel more confident. We can use as an
example the anesthetic program called “Look Good… Feel Better”, which consists
of practical workshops in which women in cancer treatment are given personal
care products, skincare, and makeup, and they are taught how to use them to
help them cope with the visible effects of their treatments, which not only
usually make them lose their hair, but also take away their eyebrows,
eyelashes, skin color and with this, their self-confidence.
This program has had such a positive effect on patients that
it has already expanded to thirty countries and has supported millions of women
to strengthen and sometimes regain their self-esteem, helping them look better,
thus strengthening their confidence and in turn They recovered the desire to go
out, interact with the world and live their life normally.
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